Privacy Policy

Last Modified: February 1, 2014

This Privacy Policy governs the manner in which Tropical Fish USA collects, uses, maintains and discloses information collected from the users of this website. This privacy policy applies to the Site and all products and services offered by Tropical Fish USA.

Personal and Non-Personal Identification Information

We may collect personal identification information to track our visitors, registrations, orders, etc. When appropriate this may include legal name, email address, mailing address, phone number, as well as other details required to complete any transaction.

Users may, however, visit our Site anonymously; but will be limited in the types of allowed activities.

Web Browser Cookies

Our Site may use cookies to enhance user experience.

How We Collect Information

Tropical Fish USA collects and uses Users personal information for the following purposes:

  • To improve customer service
    Your information helps us to more effectively respond to your customer service requests and support needs
  • To personalize user experience
    We may use information in the aggregate to understand how our users as a group use the services and resources provided on our Site
  • To improve our Site
    We continually strive to improve our website offerings based on the information and feedback we receive from you
  • To process transactions
    We may use the information users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.
  • To administer a content, promotion, survey or other Site feature
  • To send Users information they agreed to receive about topics we think will be of interest to them
  • To send periodic emails

The provided email address for order processing will only be used to send updates pertaining to the given order; or to respond to inquiries or questions. If customer decides to opt-in to our newsletter, periodic emails may include company news, updates, related product or service information, etc. If at any time you like to unsubscribe, simply log into your store profile and change the option to opt-out.

How We Protect Your Information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Compliance with Children’s Online Privacy Protection Act

Protecting the privacy of the very young is especially important. For that reason, we will never knowingly collect or maintain information on our website from those who are known to be under 13.

Changes to the Privacy Policy

At its own discretion Tropical Fish USA may update this privacy policy at any time. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Acceptance of Terms

By using this Site, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our Site. Your continued use will be deemed your acceptance of those changes.